![]() Kawamura trademarked both names for the and Europe, WCC trademarked the brands for the USA. ![]() Louisville Cycle & Supply (Louisville, KY) were sub-distributors for both brands in the Southeast, and Pettee Cycle (Denver, CO) were sub-distributors of both brands in Colorado and surrounding states. A second line allowed WCC to market essentially identical bikes through more than a single dealership in a sales territory. Cohen held a contest with Kawamura factory workers for Japanese names, choosing Nishiki for WCC's primary, nationwide line of bikes (after and the gold Nishiki thread often woven into wedding ) - and Azuki for the secondary bicycle line (after the sweetened, red bean), using the as the Azuki logo. WCC wanted a new, Japanese name that was easy to pronounce, with an inoffensive translation - and a name not easily mispronounced for comic or derisive effect.
0 Comments
Leave a Reply. |